Social media is the new center of gravity of the internet.

If you pop open the hood of social media we can see its driving force which consist of three elements.

1. Communities (People of similar interest gathering together online.)
2. Conversations (Interactions taking place amounts the community.)
3. Content (The center of focus that fuels of the conversation.)

When you think of business assets, what comes to mind? Most people tend to think about how much money they have, how many clients they have or how much equipment they have.
They tend to think in terms of tangible business assets. These are important but a great deal of your business success rides on intangible assets.
Your human capital is an intangible asset. Think about the people in your business and the skills and talent they bring.